The University of Massachusetts Amherst
University of Massachusetts Amherst

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Distinguished Faculty Lecture: Donald Fisher

Includes presentation Chancellor’s Medal, the highest recognition bestowed to faculty by the campus


Tuesday, October 18, 2016 - 4:00pm


Donald Fisher, Mechanical and Industrial Engineering


Goodell Hall; Bernie Dallas Room


A common thread links long-standing questions in cognitive science, gerontology, transportation, and health care. Cognitive scientists want to know whether we really need to put aside our cell phones while driving. Gerontologists want to know whether some of our cognitive processes can be spared as we age. Transportation specialists want to know why younger and older drivers crash so often. Health care officials want to know why some 100,000 deaths each year are attributed to medical errors. In seeking answers to these and other questions, we need to understand how to use information that arrives at the eyes in order to shed light on the latent cognitive processes that govern performance.

This lecture will show how such an understanding can help answer these questions and why such an understanding is essential in a time when machines (e.g., autonomous vehicles) are seemingly making such understanding ever less necessary.

This lecture is free and open to the public. For information, call 413-577-1101.