The University of Massachusetts Amherst
University of Massachusetts Amherst

Search Google Appliance


Seminar: Madeleine Noland, ATSC President

"Advancements in Digital Broadcast Technologies; An Introduction to ATSC 3.0"


Monday, October 28, 2019 - 11:15am


Madeleine Noland, ATSC President


Gunness Student Center Conference Room



The next generation digital terrestrial broadcasting technology standard was released in 2018 and is being commercially deployed in the U.S. over the next 2 years. This new standard – ATSC 3.0 – converges over-the-air technology with Internet technology, enabling hybrid broadcast/broadband services, enabling new methods for delivering data to connected cars and the Internet of Things (IoT). Engineers are also exploring possibilities for ATSC 3.0 convergence with LTE/5G.

This seminar offers an overview of the capabilities of ATSC 3.0 Next Gen broadcast standard, including physical layer, transport, security, audio, video, captions, interactivity, emergency messaging, and more, and discusses new business opportunities for the broadcast ecosystem.


Madeleine Noland is the President of the Advanced Television Systems Committee Inc. Widely respected for her consensus-building leadership style, she chaired the ATSC technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.

A 15-year industry veteran, Noland held key technology management and standards roles at Backchannelmedia Inc., Telvue Corp. and LG Electronics.  She received TV NewsCheck’s “2019 Futurist” Women in Technology Award and was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award. She graduated cum laude from the University of Massachusetts.